Over the last 4-5 weeks, we have been taking a deep dive into some of our different products @Aquada Box and it has been nothing short of amazing.
However, this week’s blog will digress a little to shed light on why exactly your packaging as a business owner matters. It is not enough that we educate you on our products and services, you also have to know why it is important for your business.
In this regard, we have carefully outlined four reasons but before we go into it let’s paint a practical scenario.
Take for instance you’re at a mall and there are two food vendors. Vendor A and B.
Vendor A packages their food in a shabby container, unbranded and poorly represented. While vendor B packages their food in an eco-friendly/biodegradable plate, branded, and beautifully presented. Which vendor will you buy from? Mind you, you’ve not tasted the food of both vendors before.
Obviously the vendor you will patronize is B. The question now is WHY?
These 4 reasons are exactly why good packaging matters for your business. Let’s explore them below;
- Perfect First Impression: First impression matters a lot to you as a business owner, and it’s the appearance of your product and the services you render that would create the first impression. Investing in quality, beautiful and biodegradable packaging would not only create perfect first impressions but will also give a good brand identity and ultimately increase in sales.
- Increase in sales: Attractive and practical packaging can boost sales by making their meals look more appealing, keeping the food fresh, and giving customers a better overall experience that encourages repeat purchases.
- Brand Identity/Recognition: This is how a company shows itself to the public. It includes things like the logo, colours, design, and the overall look and feel people experience. It’s the brand’s personality and how it’s recognised by others. Good packaging gives the right brand identity.
- Product protection: packaging protects the product during storage and transport. Strong, well-made packaging keeps items safe and makes sure they get to customers in good shape.
The right and good packaging adds the right twist to your product as a business owner. The right first impression, increase in sales, brand identity or recognition, product protection and much more.
At Aquada box, we offer biodegradable, eco-friendly and sustainable and customizable packaging with logos, and colors to enhance brand visibility. Click HERE to checkout our website to see our range of packages/products.
Enjoyed this post? connect with us on Instagram @aquada_box and packhub.ng to look at what we do. Stay tuned for more blog posts from us which aims at sharing insights, tips, and updates to greener packaging solutions.